Keros Blog

How Mandarina Duck Multiplied Online Sales with Keros' Solutions

Posted by Keros Digital Marketing Team on May 15, 2018

The fashion brand Mandarina Duck is known for its bags and luggage accessories. Despite competing against bigger companies, the Italian business was able to realize a higher percentage of its revenue online – with a small team consisting of only few people. How was the historical brand able to tackle e-commerce? This case study will show how the right technology is  the key to realizing any e-commerce project!

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Topics: Customer Experience & Growth, Business Management & Implementation, Marketing & Automation, Case Study

What to Look for in a Modern Marketing Software?

Posted by Keros Digital Marketing Team on April 18, 2018

With the emergence of clever technologies and a changed customer expectation, the possibilities to implement successful Marketing strategies have multiplied. But international retailers who want to establish themselves digitally need to choose a Marketing software that streamlines their efforts across all channels – otherwise they risk wasting money.

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Topics: Marketing & Automation

The Future of Digital Shopping Platforms

Posted by Keros Digital Marketing Team on April 4, 2018

With an evolving e-commerce landscape, consumers are changing their behavior and their expectations towards retail. According to Google, almost half of smartphone owners stated that they prefer to shop on mobile sites or apps which recommend products based on their shopping history.

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Topics: Customer Experience & Growth, Marketing & Automation

3 Ways Retailers Integrate Physical and Digital Experiences

Posted by Keros Digital Marketing Team on March 8, 2018

Retailers around the globe have noticed an obvious trend: Shopping has changed. Customers hardly ever search local stores to find goods they need, instead they explore the Internet for best prices, reviews and recommendations. With optimized shopping experiences on the web, consumers expect an integrated and seamless experience when visiting physical stores or when using their mobile phones.

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Topics: Customer Experience & Growth, Marketing & Automation

Pitfalls to Avoid When Addressing an International Audience Online

Posted by Keros Digital Marketing Team on February 8, 2018

With a predicted revenue of USD 1.69 trillion in 2018, the e-commerce market is booming. But in this global age, localization and customer-centricity becomes even more important. The foundation for a successful e-retail can be found in flexible, customizable e-commerce platforms that can be localized for each target country and product.

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Topics: Bureaucracy & Safety, Marketing & Automation

5 Steps to Build Your Brand's Value Online

Posted by Keros Digital Marketing Team on January 24, 2018

In the age of digital media, building a valuable brand across all channels poses a challenge to new and established retailers alike. It is important for marketers to understand how to connect with consumers and communicate their brand's qualities. Beyond developing creative ideas and using new platforms, marketers need to develop a strategy that effectively and consistently transports the brand – online and offline.

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Topics: Marketing & Automation

How to Reach Your Customers Across All Touchpoints

Posted by Keros Digital Marketing Team on December 27, 2017

Did you know that sixty percent of internet users start shopping on one device but continue and finish on a different one? Retailers need to provide a unified and consistent customer experience across all relevant touchpoints, if they want to create close relationships and a higher retention rate.

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Topics: Marketing & Automation

What is the Difference Between Omni Channel and Multi Channel?

Posted by Keros Digital Marketing Team on December 20, 2017

Depending on who you ask, you will get very similar or very different definitions of the terms "omni channel" and "multi channel" to describe activities related to digital commerce and marketing. Although the latin origin of “multi” means “many” and the greek root “omnes” means “all”, multi channel and omni channel are defined more subtly to describe complex e-commerce strategies.

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Topics: Customer Experience & Growth, Marketing & Automation

About Keros Digital

As professionals working in the software industry for many years, the founders of Keros Digital could not find a platform that included all essential features. From our experience and know-how, we developed a complete omni channel suite built for global e-commerce.

We want to share our longstanding experience in consulting and implementing digital commerce projects on this blog.

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