Keros Blog

How to Save Time and Money by Replatforming Your Online Store

Posted by Keros Digital Marketing Team on December 28, 2018

Is the software of your online store outdated? Does your web shop no longer match your brand or even slow down your sales? Then it is probably time to replatform.

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Topics: Customer Experience & Growth, Marketing & Automation

How Enterprises Use AI to Improve Marketing

Posted by Keros Digital Marketing Team on November 2, 2018

It may still sound futuristic, but these days companies are utilizing Artificial Intelligence (AI) to improve their everyday marketing: 58% of enterprises use AI to tackle their marketing challenges (Source: Capgemini). 

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Topics: Marketing & Automation, Customer Experience & Growth

Mobile Commerce: How to Reach Your Customers at Every Touchpoint

Posted by Keros Digital Marketing Team on October 25, 2018

Forrester predicts that retail sales on mobile commerce will more than double by 2021 (Source: Forrester). For retailers, mobile is one of the most strategic and central aspects of any omni-channel campaign.

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Topics: Marketing & Automation, Customer Experience & Growth

Keros Suite: Making a Seamless Omni Channel Experience Possible

Posted by Keros Digital Marketing Team on September 13, 2018

By focusing on the customer more than on the channel, omni channel retail provides an integrated shopping experience. This results in more involved consumers, a better customer relationship and satisfaction, and in turn, higher sales.

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Topics: Customer Experience & Growth, Marketing & Automation

Shopping Behavior: Online vs. Offline Retail

Posted by Keros Digital Marketing Team on August 7, 2018

As consumers now shop across various online and offline channels to complete a single transaction, the path to purchase has become increasingly more complex. By 2020, retail e-commerce sales will almost double (Source: Statista), but a good chunk of customers prefers to shop in store as well.

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Topics: Customer Experience & Growth, Marketing & Automation

Advanced Cross Channel Marketing: The KPIs You Should Measure

Posted by Keros Digital Marketing Team on July 23, 2018

In order to maximize your marketing efforts across all channels, you need to track the right KPIs. Although monitoring the entire lifecycle of a campaign and tracking the most important touchpoints is a very challenging task for today’s marketers, it is absolutely necessary.

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Topics: Marketing & Automation

Innovation as an engine for the success

Posted by Keros Digital Marketing Team on June 28, 2018

Innovation isn’t just represented by new devices, ideas or methods, but also by the process of finding new ways to do things. It can also relate to modifying business models and adapting to changes to achieve better products and services.

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Topics: Customer Experience & Growth, Marketing & Automation

Customer Centricity: 3 strategies you can implement right now

Posted by Keros Digital Marketing Team on June 15, 2018

Customer expectations and behaviours have changed very fast during the last years. Companies are expected to meet customers ‘needs at every touchpoints, in return of customer loyalty. For today’s organisations, becoming more customer-centric is a core business requirement.

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Topics: Customer Experience & Growth, Marketing & Automation, Business Management & Implementation

Omnichannel & Order orchestration: discover the winning strategy of Cisalfa Sport with Keros Digital

Posted by Keros Digital Marketing Team on June 7, 2018

Cisalfa Sport S.p.a. is a company based in Italy, leader in the sportswear retail industry with more than 140 point of sales. The company offers the biggest network thanks to the affiliation with Intersport and with the best sport and Lifestyle brands.

Today Cisalfa is offering in its online store as well as in its physical stores, a fabulous and renovate shopping experience. This case study will show you how the Brand was able to reorganize its Ecommerce with the right partner and boosts sales.

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Topics: Customer Experience & Growth, Marketing & Automation, Business Management & Implementation, Case Study

How to Implement a Mobile-First Retail Strategy

Posted by Keros Digital Marketing Team on May 29, 2018

Today, a mobile-first mindset is necessary to succeed in a more demanding market. Mobile is present not only in the form of online shopping, but also in physical spheres: according to Google, 84% of smartphone shoppers use their device while shopping in store. With rising consumer expectations for mobile commerce and social media commerce, retailers need to be ready and well prepared:

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Topics: Marketing & Automation, Business Management & Implementation

About Keros Digital

As professionals working in the software industry for many years, the founders of Keros Digital could not find a platform that included all essential features. From our experience and know-how, we developed a complete omni channel suite built for global e-commerce.

We want to share our longstanding experience in consulting and implementing digital commerce projects on this blog.

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