Keros Blog

Is the software of your online store outdated? Does your web shop no longer match your brand or even slow down your sales? Then it is probably time to replatform.

It may still sound futuristic, but these days companies are utilizing Artificial Intelligence (AI) to improve their everyday marketing: 58% of enterprises use AI to tackle their marketing challenges (Source: Capgemini). 

Forrester predicts that retail sales on mobile commerce will more than double by 2021 (Source: Forrester). For retailers, mobile is one of the most strategic and central aspects of any omni-channel campaign.

By focusing on the customer more than on the channel, omni channel retail provides an integrated shopping experience. This results in more involved consumers, a better customer relationship and satisfaction, and in turn, higher sales.

As consumers now shop across various online and offline channels to complete a single transaction, the path to purchase has become increasingly more complex. By 2020, retail e-commerce sales will almost double (Source: Statista), but a good chunk of customers prefers to shop in store as well.

In order to maximize your marketing efforts across all channels, you need to track the right KPIs. Although monitoring the entire lifecycle of a campaign and tracking the most important touchpoints is a very challenging task for today’s marketers, it is absolutely necessary.

Innovation isn’t just represented by new devices, ideas or methods, but also by the process of finding new ways to do things. It can also relate to modifying business models and adapting to changes to achieve better products and services.

Customer expectations and behaviours have changed very fast during the last years. Companies are expected to meet customers ‘needs at every touchpoints, in return of customer loyalty. For today’s organisations, becoming more customer-centric is a core business requirement.

Cisalfa Sport S.p.a. is a company based in Italy, leader in the sportswear retail industry with more than 140 point of sales. The company offers the biggest network thanks to the affiliation with Intersport and with the best sport and Lifestyle brands.

Today Cisalfa is offering in its online store as well as in its physical stores, a fabulous and renovate shopping experience. This case study will show you how the Brand was able to reorganize its Ecommerce with the right partner and boosts sales.

Today, a mobile-first mindset is necessary to succeed in a more demanding market. Mobile is present not only in the form of online shopping, but also in physical spheres: according to Google, 84% of smartphone shoppers use their device while shopping in store. With rising consumer expectations for mobile commerce and social media commerce, retailers need to be ready and well prepared: