Keros Blog

Is the software of your online store outdated? Does your web shop no longer match your brand or even slow down your sales? Then it is probably time to replatform.

Are you planning to relaunch your web store? This is the best time to ask yourself how you can meet the needs of your customers best. In addition to industry- and persona-specific requirements, there are a few general aspects to keep in mind.

The Nordic brand Lumene produces skincare and cosmetic products inspired by resilient beauty. Until recently, the Finnish brand mainly focused on wholesale in Scandinavia, Russia and the US. In order to grow sustainably, the company decided to approach its B2C market directly online before opening any physical stores.

Digital retail demands from online business to deliver more products to more consumers in less time. Warehouse management systems (WMS) help orchestrate and optimize the process across the supply chain.

It may still sound futuristic, but these days companies are utilizing Artificial Intelligence (AI) to improve their everyday marketing: 58% of enterprises use AI to tackle their marketing challenges (Source: Capgemini). 

Forrester predicts that retail sales on mobile commerce will more than double by 2021 (Source: Forrester). For retailers, mobile is one of the most strategic and central aspects of any omni-channel campaign.

Never ending growth: e-Commerce is expected to double it's share of total global retail sales by 2019 (Source: The Paypers). After decoding the trends that shape online shopping platforms, we now collected the most important movements that will influence the industry next year:

Technology in general – and for e-commerce in particular – has been evolving so fast that many businesses haven’t been able to keep up with the changes. Since businesses that drive technology will own the e-retail channels of the future, it is essential that retailers uncover their needs and adjust their technological setup.

Ecommerce is growing: 1.66 billion people worldwide purchased goods online in 2017 (Source: Statista). Some of the most integral services required for smooth e-commerce are payments, as they are central to building ecommerce ecosystems. With many new payment providers and methods available, the way consumers shop is changing quickly.

By focusing on the customer more than on the channel, omni channel retail provides an integrated shopping experience. This results in more involved consumers, a better customer relationship and satisfaction, and in turn, higher sales.