Keros Blog

How to Save Time and Money by Replatforming Your Online Store

Posted by Keros Digital Marketing Team on December 28, 2018

Is the software of your online store outdated? Does your web shop no longer match your brand or even slow down your sales? Then it is probably time to replatform.

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Topics: Customer Experience & Growth, Marketing & Automation

Addressing Customer Needs When Choosing a New E-Commerce Platform

Posted by Keros Digital Marketing Team on December 4, 2018

Are you planning to relaunch your web store? This is the best time to ask yourself how you can meet the needs of your customers best. In addition to industry- and persona-specific requirements, there are a few general aspects to keep in mind.

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Topics: Customer Experience & Growth

Case Study Lumene: From B2C-Strategy to Order Management System

Posted by Keros Digital Marketing Team on November 14, 2018

The Nordic brand Lumene produces skincare and cosmetic products inspired by resilient beauty. Until recently, the Finnish brand mainly focused on wholesale in Scandinavia, Russia and the US. In order to grow sustainably, the company decided to approach its B2C market directly online before opening any physical stores.

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Topics: Customer Experience & Growth, Case Study

Streamline Your E-Commerce Supply Chain With the Right WMS

Posted by Keros Digital Marketing Team on November 8, 2018

Digital retail demands from online business to deliver more products to more consumers in less time. Warehouse management systems (WMS) help orchestrate and optimize the process across the supply chain.

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Topics: Customer Experience & Growth, Business Management & Implementation

How Enterprises Use AI to Improve Marketing

Posted by Keros Digital Marketing Team on November 2, 2018

It may still sound futuristic, but these days companies are utilizing Artificial Intelligence (AI) to improve their everyday marketing: 58% of enterprises use AI to tackle their marketing challenges (Source: Capgemini). 

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Topics: Customer Experience & Growth, Marketing & Automation

Mobile Commerce: How to Reach Your Customers at Every Touchpoint

Posted by Keros Digital Marketing Team on October 25, 2018

Forrester predicts that retail sales on mobile commerce will more than double by 2021 (Source: Forrester). For retailers, mobile is one of the most strategic and central aspects of any omni-channel campaign.

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Topics: Customer Experience & Growth, Marketing & Automation

3 Major Trends That Will Shape E-Commerce in 2019

Posted by Keros Digital Marketing Team on October 3, 2018

Never ending growth: e-Commerce is expected to double it's share of total global retail sales by 2019 (Source: The Paypers). After decoding the trends that shape online shopping platforms, we now collected the most important movements that will influence the industry next year:

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Topics: Customer Experience & Growth

Modular Approach + Scalability: How Business Needs Guide Technology

Posted by Keros Digital Marketing Team on September 28, 2018

Technology in general – and for e-commerce in particular – has been evolving so fast that many businesses haven’t been able to keep up with the changes. Since businesses that drive technology will own the e-retail channels of the future, it is essential that retailers uncover their needs and adjust their technological setup.

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Topics: Customer Experience & Growth, Business Management & Implementation

New Ways to Shop: How Online Payment is Changing E-Commerce

Posted by Keros Digital Marketing Team on September 18, 2018

Ecommerce is growing: 1.66 billion people worldwide purchased goods online in 2017 (Source: Statista). Some of the most integral services required for smooth e-commerce are payments, as they are central to building ecommerce ecosystems. With many new payment providers and methods available, the way consumers shop is changing quickly.

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Topics: Customer Experience & Growth

Keros Suite: Making a Seamless Omni Channel Experience Possible

Posted by Keros Digital Marketing Team on September 13, 2018

By focusing on the customer more than on the channel, omni channel retail provides an integrated shopping experience. This results in more involved consumers, a better customer relationship and satisfaction, and in turn, higher sales.

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Topics: Customer Experience & Growth, Marketing & Automation

About Keros Digital

As professionals working in the software industry for many years, the founders of Keros Digital could not find a platform that included all essential features. From our experience and know-how, we developed a complete omni channel suite built for global e-commerce.

We want to share our longstanding experience in consulting and implementing digital commerce projects on this blog.

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