Customer expectations and behaviours have changed very fast during the last years. Companies are expected to meet customers ‘needs at every touchpoints, in return of customer loyalty. For today’s organisations, becoming more customer-centric is a core business requirement.
Cisalfa Sport S.p.a. is a company based in Italy, leader in the sportswear retail industry with more than 140 point of sales. The company offers the biggest network thanks to the affiliation with Intersport and with the best sport and Lifestyle brands.
Today Cisalfa is offering in its online store as well as in its physical stores, a fabulous and renovate shopping experience. This case study will show you how the Brand was able to reorganize its Ecommerce with the right partner and boosts sales.
Today, a mobile-first mindset is necessary to succeed in a more demanding market. Mobile is present not only in the form of online shopping, but also in physical spheres: according to Google, 84% of smartphone shoppers use their device while shopping in store. With rising consumer expectations for mobile commerce and social media commerce, retailers need to be ready and well prepared:
The fashion brand Mandarina Duck is known for its bags and luggage accessories. Despite competing against bigger companies, the Italian business was able to realize a higher percentage of its revenue online – with a small team consisting of only few people. How was the historical brand able to tackle e-commerce? This case study will show how the right technology is the key to realizing any e-commerce project!
After a long selection process, your company finally decides on a new e-commerce software – you might be relieved, but in reality the real work starts now! The big challenge is to make sure your team is on board with the new tool, knows all important functions and is ready to use it.
Behind every successful retailer is a powerful order management strategy. Next to administrating all business processes related to orders for goods or services, order management also entails supply chain management – but how can you optimally implement strategy AND technology?
To lead a profitable online business, executives need to be able to track multiple stores, markets and performance indicators. With the help of a centralized dashboard, they can monitor various data points relating to sales & marketing and identify challenges as well as success.
The expansion of global e-commerce demands technologies and management strategies, which flexibly react to online shoppers. For optimum shipping performance, e-retailers need to rely on technologies that distribute to stores and individual customers alike. There are two systems that support businesses with managing their stock and incoming orders:
Most e-commerce projects are more expensive than initially planned: a study found that more than half the evaluated IT projects exceeded their budget. The reasons for delays and budget overruns are found in vague goals and hence unclear timelines. This is why you should start with a specific vision and build a sound strategic foundation – on which you can place the best technological solution for your online business.
If you’ve ever replatformed your online retail site, you may have found it costly, difficult, or even risky. Fortunately, e-commerce platforms have evolved and can help online retailers to provide a unified shopping experience across all channels, without having to spend significant technical or financial resources.
This article, which was originally written for the IMRG blog by our country manager Tal Ofer, will explain what you need to remember when you’re replatforming, and how to approach it.