Keros Blog

Expanding one’s retail business across the globe is not an easy task – especially when you want to avoid the most common mishaps and grow your revenue.

Never ending growth: e-Commerce is expected to double it's share of total global retail sales by 2019 (Source: The Paypers). After decoding the trends that shape online shopping platforms, we now collected the most important movements that will influence the industry next year:

Technology in general – and for e-commerce in particular – has been evolving so fast that many businesses haven’t been able to keep up with the changes. Since businesses that drive technology will own the e-retail channels of the future, it is essential that retailers uncover their needs and adjust their technological setup.

Ecommerce is growing: 1.66 billion people worldwide purchased goods online in 2017 (Source: Statista). Some of the most integral services required for smooth e-commerce are payments, as they are central to building ecommerce ecosystems. With many new payment providers and methods available, the way consumers shop is changing quickly.

By focusing on the customer more than on the channel, omni channel retail provides an integrated shopping experience. This results in more involved consumers, a better customer relationship and satisfaction, and in turn, higher sales.

A proper order management system (OMS) is key for succesful omni channel retail. With a robust and flexible OMS you can increase sales and control your costs at the same time.

These days, e-commerce processes become increasingly complex and thus, costlier. A solution for many e-retailers is so-called software-as-a-service (SaaS). Because SaaS technology eliminates the need for individual companies to buy and manage expensive IT infrastructure or application software, they can save time and money.

Do you want to convert visitors into customers? Retain them as regular customers? Grow your sales? All these goals can be reached when your customers trust you!

As consumers now shop across various online and offline channels to complete a single transaction, the path to purchase has become increasingly more complex. By 2020, retail e-commerce sales will almost double (Source: Statista), but a good chunk of customers prefers to shop in store as well.

More and more shoppers buy online – marketplaces in particular are predicted to increase their growth (from USD 19 billion in 2017 to USD 40 billion in 2022, Source: Juniper Research).