Keros Blog

Mobile Commerce: How to Reach Your Customers at Every Touchpoint

Posted by Keros Digital Marketing Team on October 25, 2018

Forrester predicts that retail sales on mobile commerce will more than double by 2021 (Source: Forrester). For retailers, mobile is one of the most strategic and central aspects of any omni-channel campaign.

But how can you reach your customers in this new age of m-commerce?

Mobile Commerce How to Reach Your Customers at Every Touchpoint 2

Manage Multiple Devices

Consumers use multiple devices from smartphones to tablets. To successfully reach your customers, you need to understand their journey across the devices and understand why, how and when users discover and buy products.

Minimize friction

Retailers not only have to optimize their website for mobile, they also need to streamline their advertisement for mobile formats. Furthermore, ensuring a smooth shopping experience from exploration to checkout process is a key!

Make it relevant

Take advantage of in store technology and target your customer with relevant products online and vice versa. The context of the ad needs to match the customer experience for best results.

Measure everything

Focus on people-based measurements and big data analysis, retailers can understand how consumers tick across all their channels. Tracking and analyzing is essential for an improved mobile experience and increased sales.

Choose an e-commerce platform that easily connects the dots of the mobile customer journey, you can seize the opportunities m-commerce has to offer today and tomorrow.

Get access to our in-depth whitepaper! Learn more about e-commerce at enterprise level:
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Topics: Marketing & Automation, Customer Experience & Growth

Written by Keros Digital Marketing Team

Do you want to bring your digital shopping experience to the next level? Our team of writers and marketers passionately writes about e-commerce and the trends shaping the software industry. Get inspired by our in-depth articles and thought-provoking essays to simply grow your business!
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About Keros Digital

As professionals working in the software industry for many years, the founders of Keros Digital could not find a platform that included all essential features. From our experience and know-how, we developed a complete omni channel suite built for global e-commerce.

We want to share our longstanding experience in consulting and implementing digital commerce projects on this blog.

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