Forrester predicts that retail sales on mobile commerce will more than double by 2021 (Source: Forrester). For retailers, mobile is one of the most strategic and central aspects of any omni-channel campaign.
But how can you reach your customers in this new age of m-commerce?
Manage Multiple Devices
Consumers use multiple devices from smartphones to tablets. To successfully reach your customers, you need to understand their journey across the devices and understand why, how and when users discover and buy products.
Retailers not only have to optimize their website for mobile, they also need to streamline their advertisement for mobile formats. Furthermore, ensuring a smooth shopping experience from exploration to checkout process is a key!
Make it relevant
Take advantage of in store technology and target your customer with relevant products online and vice versa. The context of the ad needs to match the customer experience for best results.
Focus on people-based measurements and big data analysis, retailers can understand how consumers tick across all their channels. Tracking and analyzing is essential for an improved mobile experience and increased sales.
Choose an e-commerce platform that easily connects the dots of the mobile customer journey, you can seize the opportunities m-commerce has to offer today and tomorrow.
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As professionals working in the software industry for many years, the founders of Keros Digital could not find a platform that included all essential features. From our experience and know-how, we developed a complete omni channel suite built for global e-commerce.
We want to share our longstanding experience in consulting and implementing digital commerce projects on this blog.