Keros Blog

How Enterprises Use AI to Improve Marketing

Posted by Keros Digital Marketing Team on November 2, 2018

It may still sound futuristic, but these days companies are utilizing Artificial Intelligence (AI) to improve their everyday marketing: 58% of enterprises use AI to tackle their marketing challenges (Source: Capgemini). 

These new technologies are being used especially for automation and personalization when communicating with their consumers. By providing a better (aka less cookie-cutter) consumer journey, companies can create more memorable experiences which not only result in higher sales but also are less costly.

How Enterprises Use AI to Improve Marketing – Keros Digital

Learning More About Prospects

The digital revolution has provided retailers with more data that they can handle. AI is here to help make use of this goldmine of personal preferences and consumer preferences: clever, self-optimizing systems can help marketers with delivering the right message at the right time.

By building comprehensive profiles across all channels, Marketing teams are empowered to create personalized and relevant content, which automatically is distributed to the target customer.

Increasing Engagement

By collecting and analyzing the available plethora of information on consumer demographics, socio-economic data and even geographical patterns, AI can give sound recommendations to Marketing teams. This will allow further improving digital experiences and drive up engagement rates. A deeper understanding of the needs, behaviors and background of their consumer base will increase engagement rates and sales.

Retaining Existing Customers

The collected metrics and analytics data can be to increase current retention rates, as well. In the long run, upselling and retaining an existing customer is cheaper than seeking new business. For example, whenever a consumer bought something, they should receive personalized communications that suggest not only similar products but also extensions of the initial purchase.

Anticipating your customers’ needs will make them feel more relaxed and comfortable with your brand. In turn, they might share more personal preferences and feedback your marketing efforts. This offers the possibility of extremely personalized experiences that a customer will never want to miss again.

Modern marketers look for ways to integrate AI to understand, anticipate and act on the problems their prospects face when shopping online. Contextual content, marketing automation, cross-channel marketing campaigns and personalization find their realization with new and powerful applications of AI technology.

Learn more about our Marketing software … and how it uses AI for optimized campaigns.
Read More

Topics: Customer Experience & Growth, Marketing & Automation

Written by Keros Digital Marketing Team

Do you want to bring your digital shopping experience to the next level? Our team of writers and marketers passionately writes about e-commerce and the trends shaping the software industry. Get inspired by our in-depth articles and thought-provoking essays to simply grow your business!
Find us on:

About Keros Digital

As professionals working in the software industry for many years, the founders of Keros Digital could not find a platform that included all essential features. From our experience and know-how, we developed a complete omni channel suite built for global e-commerce.

We want to share our longstanding experience in consulting and implementing digital commerce projects on this blog.

Subscribe to Email Updates

Recent Posts