Keros Blog

Case Study Lumene: From B2C-Strategy to Order Management System

Posted by Keros Digital Marketing Team on November 14, 2018

The Nordic brand Lumene produces skincare and cosmetic products inspired by resilient beauty. Until recently, the Finnish brand mainly focused on wholesale in Scandinavia, Russia and the US. In order to grow sustainably, the company decided to approach its B2C market directly online before opening any physical stores.

Lumene

The Challenge: Growing a Business From Scratch

Lumene had to create an internal structure to lay the needed organizational and systematic foundation for growing its business. Furthermore, the company required a scalable and flexible technology, which should be able to follow and support the growth of their B2C business – from the “startup” phase to an established enterprise. The technology should also have only a limited impact on the company’s organization.

The Approach: From Strategy to Order Management System

Since the beginning of their cooperation, Keros was supporting Lumene in understanding the needs of a sustainable online B2C strategy and defining the impacts on its structure.

Lumene 2

Also, Keros provided a flexible, scalable and omni-comprehensive order management system (K-OMS) which would allow the company to initially face the local market – but be ready for an international and omni-channel strategy, as well.

The Result: Scalable, Flexible and Omni-Channel Ready

Thanks to the strong cooperation between Lumene, the system integrator and the Keros team, the beauty brand is about to achieve its goal of addressing the B2C market directly – thanks to their scalable, flexible and omni-channel ready technology that will support the company in its growth.

Discover K-OMS The powerful order management system
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Topics: Customer Experience & Growth, Case Study

Written by Keros Digital Marketing Team

Do you want to bring your digital shopping experience to the next level? Our team of writers and marketers passionately writes about e-commerce and the trends shaping the software industry. Get inspired by our in-depth articles and thought-provoking essays to simply grow your business!
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About Keros Digital

As professionals working in the software industry for many years, the founders of Keros Digital could not find a platform that included all essential features. From our experience and know-how, we developed a complete omni channel suite built for global e-commerce.

We want to share our longstanding experience in consulting and implementing digital commerce projects on this blog.

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