Keros Blog

Shopping Behavior: Online vs. Offline Retail

Posted by Keros Digital Marketing Team on August 7, 2018

As consumers now shop across various online and offline channels to complete a single transaction, the path to purchase has become increasingly more complex. By 2020, retail e-commerce sales will almost double (Source: Statista), but a good chunk of customers prefers to shop in store as well.

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Topics: Customer Experience & Growth, Marketing & Automation

What to Know When Extending Your Business to Marketplaces

Posted by Keros Digital Marketing Team on July 31, 2018

More and more shoppers buy online – marketplaces in particular are predicted to increase their growth (from USD 19 billion in 2017 to USD 40 billion in 2022, Source: Juniper Research).

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Topics: Customer Experience & Growth, Business Management & Implementation

Advanced Cross Channel Marketing: The KPIs You Should Measure

Posted by Keros Digital Marketing Team on July 23, 2018

In order to maximize your marketing efforts across all channels, you need to track the right KPIs. Although monitoring the entire lifecycle of a campaign and tracking the most important touchpoints is a very challenging task for today’s marketers, it is absolutely necessary.

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Topics: Marketing & Automation

Benetton Case Study: Owning the Online Channel

Posted by Keros Digital Marketing Team on July 18, 2018

United Colors of Benetton is a leading clothing brand retailer in the fashion industry with a worldwide network of stores. The company’s goal was to completely own its online channel. In close cooperation, Keros created a new and integrated shopping experience for the fashion brand.

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Topics: Customer Experience & Growth, Case Study

9 Mistakes to Avoid When Exporting From the EU to the US

Posted by Keros Digital Marketing Team on July 10, 2018

In many ways, globalization has lowered the barriers to entry the US market and many growing European companies try their luck in the "free world". For a successful expansion into the American sphere, you need to avoid some crucial mistakes. 

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Topics: Bureaucracy & Safety

Innovation as an engine for the success

Posted by Keros Digital Marketing Team on June 28, 2018

Innovation isn’t just represented by new devices, ideas or methods, but also by the process of finding new ways to do things. It can also relate to modifying business models and adapting to changes to achieve better products and services.

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Topics: Customer Experience & Growth, Marketing & Automation

The 5 biggest retail trends impacting the 2018 retail market

Posted by Keros Digital Marketing Team on June 21, 2018

In this highly and changeable market, customer demands are constantly evolving. To combat this, retailers have been managing digital transformation.

No excuse is now allowed: the strategies and technologies required to be successful in this new world are now available and it’s up to retailers to choose the right ones in order to grow their business and boost sales.

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Topics: Customer Experience & Growth

Customer Centricity: 3 strategies you can implement right now

Posted by Keros Digital Marketing Team on June 15, 2018

Customer expectations and behaviours have changed very fast during the last years. Companies are expected to meet customers ‘needs at every touchpoints, in return of customer loyalty. For today’s organisations, becoming more customer-centric is a core business requirement.

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Topics: Customer Experience & Growth, Business Management & Implementation, Marketing & Automation

Omnichannel & Order orchestration: discover the winning strategy of Cisalfa Sport with Keros Digital

Posted by Keros Digital Marketing Team on June 7, 2018

Cisalfa Sport S.p.a. is a company based in Italy, leader in the sportswear retail industry with more than 140 point of sales. The company offers the biggest network thanks to the affiliation with Intersport and with the best sport and Lifestyle brands.

Today Cisalfa is offering in its online store as well as in its physical stores, a fabulous and renovate shopping experience. This case study will show you how the Brand was able to reorganize its Ecommerce with the right partner and boosts sales.

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Topics: Customer Experience & Growth, Business Management & Implementation, Marketing & Automation, Case Study

How to Implement a Mobile-First Retail Strategy

Posted by Keros Digital Marketing Team on May 29, 2018

Today, a mobile-first mindset is necessary to succeed in a more demanding market. Mobile is present not only in the form of online shopping, but also in physical spheres: according to Google, 84% of smartphone shoppers use their device while shopping in store. With rising consumer expectations for mobile commerce and social media commerce, retailers need to be ready and well prepared:

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Topics: Business Management & Implementation, Marketing & Automation

About Keros Digital

As professionals working in the software industry for many years, the founders of Keros Digital could not find a platform that included all essential features. From our experience and know-how, we developed a complete omni channel suite built for global e-commerce.

We want to share our longstanding experience in consulting and implementing digital commerce projects on this blog.

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