Keros Blog

What to Look for in a Modern Marketing Software?

Posted by Keros Digital Marketing Team on April 18, 2018

With the emergence of clever technologies and a changed customer expectation, the possibilities to implement successful Marketing strategies have multiplied. But international retailers who want to establish themselves digitally need to choose a Marketing software that streamlines their efforts across all channels – otherwise they risk wasting money.

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Topics: Marketing & Automation

How to Scale Your Retail Business in 3 Steps

Posted by Keros Digital Marketing Team on April 12, 2018

Retailers around the world want to make use of the e-commerce boom (growing 23% year-over-year) to scale their business, reach new customers and increase sales.

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Topics: Customer Experience & Growth

The Future of Digital Shopping Platforms

Posted by Keros Digital Marketing Team on April 4, 2018

With an evolving e-commerce landscape, consumers are changing their behavior and their expectations towards retail. According to Google, almost half of smartphone owners stated that they prefer to shop on mobile sites or apps which recommend products based on their shopping history.

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Topics: Customer Experience & Growth, Marketing & Automation

11 Signs Your Retail Business is Ready for Digital

Posted by Keros Digital Marketing Team on March 28, 2018

For 2018, the retail industry is predicted to generate half a billion in digital business value. How can retail businesses use this opportunity to reach their customers and grow their revenue? First of all, retailers need to understand whether they are ready to expand their digital endeavors.

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Topics: Customer Experience & Growth

Legal & Tax Primer for Global E-Commerce

Posted by Keros Digital Marketing Team on March 22, 2018

Since the laws governing e-commerce are not universal, retail businesses have to consider the national and regional differences of legal and tax procedures. Although digital retail continues to grow rapidly, tax laws and regulations hinder unrestricted trade across the globe: According to a 2016 survey, almost 40% of European retailers see the differences in national tax regulations (e.g. VAT rules) as their biggest obstacle to successful cross-border e-commerce.

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Topics: Bureaucracy & Safety, Customer Experience & Growth

Why Your E-Commerce Platform Profits From a Centralized Dashboard

Posted by Keros Digital Marketing Team on March 14, 2018

To lead a profitable online business, executives need to be able to track multiple stores, markets and performance indicators. With the help of a centralized dashboard, they can monitor various data points relating to sales & marketing and identify challenges as well as success.

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Topics: Customer Experience & Growth, Business Management & Implementation

3 Ways Retailers Integrate Physical and Digital Experiences

Posted by Keros Digital Marketing Team on March 8, 2018

Retailers around the globe have noticed an obvious trend: Shopping has changed. Customers hardly ever search local stores to find goods they need, instead they explore the Internet for best prices, reviews and recommendations. With optimized shopping experiences on the web, consumers expect an integrated and seamless experience when visiting physical stores or when using their mobile phones.

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Topics: Customer Experience & Growth, Marketing & Automation

The Importance of Online Security for Increased E-Commerce Sales

Posted by Keros Digital Marketing Team on February 27, 2018

Customers expect a secure experience not only when shopping in physical stores, but also when they use mobile apps or online platforms to purchase items. Retailers need to be able to protect their customers data privacy and security, if they want to operate a successful omni channel business in the long term.

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Topics: Bureaucracy & Safety

How to Grow Your Company Faster by Accessing Global E-Commerce

Posted by Keros Digital Marketing Team on February 21, 2018

People use the Internet shop for many different goods and soon even more people will spend even more of their money online: the world’s digital retail sales is projected to reach up to USD 4.06 trillion in 2020. The competition among e-retailers to get a share of the consumer’s limited attention, time and money will increase rapidly. Hence, businesses need to be omnipresent by following an omni channel strategy and building a user-centric experience to sell their goods, as well grow fast.

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Topics: Customer Experience & Growth

The Differences Between Warehouse and Order Management Systems

Posted by Keros Digital Marketing Team on February 15, 2018

The expansion of global e-commerce demands technologies and management strategies, which flexibly react to online shoppers. For optimum shipping performance, e-retailers need to rely on technologies that distribute to stores and individual customers alike. There are two systems that support businesses with managing their stock and incoming orders:

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Topics: Customer Experience & Growth, Business Management & Implementation

About Keros Digital

As professionals working in the software industry for many years, the founders of Keros Digital could not find a platform that included all essential features. From our experience and know-how, we developed a complete omni channel suite built for global e-commerce.

We want to share our longstanding experience in consulting and implementing digital commerce projects on this blog.

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