As consumers now shop across various online and offline channels to complete a single transaction, the path to purchase has become increasingly more complex. By 2020, retail e-commerce sales will almost double (Source: Statista), but a good chunk of customers prefers to shop in store as well.
More and more shoppers buy online – marketplaces in particular are predicted to increase their growth (from USD 19 billion in 2017 to USD 40 billion in 2022, Source: Juniper Research).
In order to maximize your marketing efforts across all channels, you need to track the right KPIs. Although monitoring the entire lifecycle of a campaign and tracking the most important touchpoints is a very challenging task for today’s marketers, it is absolutely necessary.
Topics: Marketing & Automation
United Colors of Benetton is a leading clothing brand retailer in the fashion industry with a worldwide network of stores. The company’s goal was to completely own its online channel. In close cooperation, Keros created a new and integrated shopping experience for the fashion brand.
In many ways, globalization has lowered the barriers to entry the US market and many growing European companies try their luck in the "free world". For a successful expansion into the American sphere, you need to avoid some crucial mistakes.
Topics: Bureaucracy & Safety
Innovation isn’t just represented by new devices, ideas or methods, but also by the process of finding new ways to do things. It can also relate to modifying business models and adapting to changes to achieve better products and services.
In this highly and changeable market, customer demands are constantly evolving. To combat this, retailers have been managing digital transformation.
No excuse is now allowed: the strategies and technologies required to be successful in this new world are now available and it’s up to retailers to choose the right ones in order to grow their business and boost sales.
Topics: Customer Experience & Growth
Customer expectations and behaviours have changed very fast during the last years. Companies are expected to meet customers ‘needs at every touchpoints, in return of customer loyalty. For today’s organisations, becoming more customer-centric is a core business requirement.
Cisalfa Sport S.p.a. is a company based in Italy, leader in the sportswear retail industry with more than 140 point of sales. The company offers the biggest network thanks to the affiliation with Intersport and with the best sport and Lifestyle brands.
Today Cisalfa is offering in its online store as well as in its physical stores, a fabulous and renovate shopping experience. This case study will show you how the Brand was able to reorganize its Ecommerce with the right partner and boosts sales.
Today, a mobile-first mindset is necessary to succeed in a more demanding market. Mobile is present not only in the form of online shopping, but also in physical spheres: according to Google, 84% of smartphone shoppers use their device while shopping in store. With rising consumer expectations for mobile commerce and social media commerce, retailers need to be ready and well prepared: