Most e-commerce projects are more expensive than initially planned: a study found that more than half the evaluated IT projects exceeded their budget. The reasons for delays and budget overruns are found in vague goals and hence unclear timelines. This is why you should start with a specific vision and build a sound strategic foundation – on which you can place the best technological solution for your online business.
If you’ve ever replatformed your online retail site, you may have found it costly, difficult, or even risky. Fortunately, e-commerce platforms have evolved and can help online retailers to provide a unified shopping experience across all channels, without having to spend significant technical or financial resources.
This article, which was originally written for the IMRG blog by our country manager Tal Ofer, will explain what you need to remember when you’re replatforming, and how to approach it.
Companies wanting to expand their business around the world with the help of digital commerce will sooner or later face the challenge of serving customers across multiple nations, languages and currencies. Scaling their e-commerce platform to meet the customers' expectations becomes harder the bigger the business grows.
Topics: Bureaucracy & Safety
Did you know that sixty percent of internet users start shopping on one device but continue and finish on a different one? Retailers need to provide a unified and consistent customer experience across all relevant touchpoints, if they want to create close relationships and a higher retention rate.
Topics: Marketing & Automation
Depending on who you ask, you will get very similar or very different definitions of the terms "omni channel" and "multi channel" to describe activities related to digital commerce and marketing. Although the latin origin of “multi” means “many” and the greek root “omnes” means “all”, multi channel and omni channel are defined more subtly to describe complex e-commerce strategies.
Digitalization drives change across borders faster than ever while the e-commerce industry evolves continuously. But what is shaping these online businesses? Discover six major trends that influence digital retailers around the world:
Topics: Customer Experience & Growth