Keros Blog

Customer Centricity: 3 strategies you can implement right now

Posted by Keros Digital Marketing Team on June 15, 2018

Customer expectations and behaviours have changed very fast during the last years. Companies are expected to meet customers ‘needs at every touchpoints, in return of customer loyalty. For today’s organisations, becoming more customer-centric is a core business requirement.

To have sustained success, companies must understand current customer needs and wants, and ensure that there are the right internal and customer-facing strategies, processes and marketing initiatives to satisfy them.

Whether the challenge is increased regulatory pressure, rapidly shifting consumer trends, cost pressures – or, more likely, all of the above – a customer centric focus can play an important role in staying a step ahead of the competitors. If it is embedded in your organisation, It can help grow revenues, improve efficiency, and drive performance.

Customer centricity is sometimes used as a catchall term for talking about customer feedback or customer satisfaction results but making people happy is only one part of the equation.

Recent research demonstrates that when customers perceive a company as being “right for them,” it correlates to long-term revenue growth.

To compete in a global marketplace with shifting demographics, even today’s best-in-class consumer companies require a deeper, multi-dimensional understanding of their customers.

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Topics: Customer Experience & Growth, Business Management & Implementation, Marketing & Automation

Omnichannel & Order orchestration: discover the winning strategy of Cisalfa Sport with Keros Digital

Posted by Keros Digital Marketing Team on June 7, 2018

Cisalfa Sport S.p.a. is a company based in Italy, leader in the sportswear retail industry with more than 140 point of sales. The company offers the biggest network thanks to the affiliation with Intersport and with the best sport and Lifestyle brands.

Today Cisalfa is offering in its online store as well as in its physical stores, a fabulous and renovate shopping experience. This case study will show you how the Brand was able to reorganize its Ecommerce with the right partner and boosts sales.

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Topics: Customer Experience & Growth, Business Management & Implementation, Marketing & Automation

How to Implement a Mobile-First Retail Strategy

Posted by Keros Digital Marketing Team on May 29, 2018

Today, a mobile-first mindset is necessary to succeed in a more demanding market. Mobile is present not only in the form of online shopping, but also in physical spheres: according to Google, 84% of smartphone shoppers use their device while shopping in store. With rising consumer expectations for mobile commerce and social media commerce, retailers need to be ready and well prepared:

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Topics: Business Management & Implementation, Marketing & Automation

Keeping Retail Data Safe in the Age of Fraud

Posted by Keros Digital Marketing Team on May 23, 2018

Consumers expect a secure experience wherever and whenever they shop – be it in the local store or via a mobile app. When operating a successful omni-channel business, ensuring the customers' data privacy and security have to be of upmost priority. As e-commerce fraud continues to be an issue, digital businesses need to implement preventive measures and develop their platforms with security in mind.

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Topics: Bureaucracy & Safety

How Mandarina Duck Multiplied Online Sales with Keros' Solutions

Posted by Keros Digital Marketing Team on May 15, 2018

The fashion brand Mandarina Duck is known for its bags and luggage accessories. Despite competing against bigger companies, the Italian business was able to realize a higher percentage of its revenue online – with a small team consisting of only few people. How was the historical brand able to tackle e-commerce? This case study will show how the right technology is  the key to realizing any e-commerce project!

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Topics: Customer Experience & Growth, Business Management & Implementation, Marketing & Automation

The 4 Rules of Effective User Experience Design for E-Retail

Posted by Keros Digital Marketing Team on May 9, 2018

An important factor to the success of any e-commerce endeavor is the quality of design of the e-commerce platform (website or app) where the items are sold: the specific design, transitions, microinteractions, feedback from the system, product presentation and payment flow are among the details and features that directly influence the buyer's experience.

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Topics: Customer Experience & Growth

How to Get Your Team On Board With New E-Commerce Software

Posted by Keros Digital Marketing Team on May 2, 2018

After a long selection process, your company finally decides on a new e-commerce software – you might be relieved, but in reality the real work starts now! The big challenge is to make sure your team is on board with the new tool, knows all important functions and is ready to use it.

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Topics: Business Management & Implementation

The Principles of Modern Supply Chain Management

Posted by Keros Digital Marketing Team on April 24, 2018

Behind every successful retailer is a powerful order management strategy. Next to administrating all business processes related to orders for goods or services, order management also entails supply chain management – but how can you optimally implement strategy AND technology?

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Topics: Customer Experience & Growth, Business Management & Implementation

What to Look for in a Modern Marketing Software?

Posted by Keros Digital Marketing Team on April 18, 2018

With the emergence of clever technologies and a changed customer expectation, the possibilities to implement successful Marketing strategies have multiplied. But international retailers who want to establish themselves digitally need to choose a Marketing software that streamlines their efforts across all channels – otherwise they risk wasting money.

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Topics: Marketing & Automation

How to Scale Your Retail Business in 3 Steps

Posted by Keros Digital Marketing Team on April 12, 2018

Retailers around the world want to make use of the e-commerce boom (growing 23% year-over-year) to scale their business, reach new customers and increase sales.

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Topics: Customer Experience & Growth

About Keros Digital

As professionals working in the software industry for many years, the founders of Keros Digital could not find a platform that included all essential features. From our experience and know-how, we developed a complete omni channel suite built for global e-commerce.

We want to share our longstanding experience in consulting and implementing digital commerce projects on this blog.

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